The full name is 40 North, 88 West (the location of Champaign Urbana on the globe) and this not for profit is not only a great resource for local events, but also a huge advocate for the arts in the area.
Here is a summary of their purpose from their site:
40 North is dedicated to fueling the growth and well-being of Champaign County by nurturing its arts, culture, and entertainment community. It seeks to do so by creating a nexus of energies and is guided in this effort by three principal themes:
40 North will ADVOCATE for the individuals, organizations, and enterprises in Champaign County that constitute its arts, culture, entertainment community by promoting awareness of the extraordinary quality, quantity, and diversity of arts, culture and entertainment activity in the County and by actively lobbying for public- and private-sector support of the arts, culture and entertainment community.
40 North will serve as an extensive repository of INFORMATION about the individuals, organizations, and enterprises in Champaign County that constitute its arts, culture and entertainment community. This information will be made publicly available and distributed through distinctively designed and effectively employed vehicles, including an engaging, powerful, and user-friendly website linked to an extensive arts, culture and entertainment database.
40 North will encourage, support, and enable COLLABORATION not only between members of the arts, culture and entertainment community, but between that community, business, government and the public at large through a sustained process of cross-sector communication, convening, and event planning.
40 North is a great resource for keeping up to date on current events in Champaign Urbana.